Adding value and building new skills for marketers in the world of AI

Rapid changes in technology are often met with fear and resistance. Reprise’s Global Head of Analytics, Chris Schimkat, shares how humans can remain empowered and relevant in the world of fast-moving AI technology.

For marketers it​ starts with being realistic about where we can continue to add incremental value for brands and in the workplace. While some roles will be completely transformed, many new jobs will be created in the process. This is supported by the clear, overwhelming demand for the next generation of skills needed to apply AI and automation to applications across a range of industries. ​

Please click the below link to download the full text of Chris’ POV on AI for Marketers.