Joren Van Severen, Global Head of Data Science, prepares advertisers to evolve MMM and save Attribution

The cookieless world is at our doorstep and threatening the end of attribution. Our Global Head of Data Science, Joren Van Severen, explains how preparation and evolving the Marketing Mix Modelling (MMM) could be keys for advertisers to avoid the risk of relying on antiquated campaign performance measurement techniques.
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