Reprise appoints Diego Schreiber as Regional Director of Reprise Commerce for Latin America

Santiago de Chile, July 28th, 2022. Reprise, Mediabrands’ performance marketing agency, announced the appointment of Diego Schreiber as Regional Director of Reprise Commerce for Latin America, from this role he will lead the Ecommerce strategy across the region.

Reprise works closely and in an integrated manner to serve clients from UM, Initiative and other Mediabrands agencies, with the ultimate goal of helping brands build and accelerate their Customer Flow.

Reprise Commerce is the dedicated Commerce business unit of Reprise designed to advise brands in the Ecommerce environment; its objective is to ensure an effective customer experience along the consumer journey, while eliminating any friction in the process.

With 14+ years of work experience, Diego Schreiber is a renowned professional in digital and performance marketing. He started his Mediabrands journey in the innovation area of Uruguay from where he became the Director of Content. He then went on to lead the Content and Innovation Unit for Reprise in Latin America. There, he was able to significantly grow the business, consolidate processes and create a culture of collaboration with the teams across the region. He launched Fluid Content and Commerce Content Optimization, as well as developing a strong foundation for the subsequent launch of MBCS (Mediabrands Content Studio).

Of his appointment, Diego comments “the great goal we have at Mediabrands is to work on the Ecommerce pillar as a priority. Both in Latin America and at a global level, the pandemic has driven an exponential acceleration across digital purchases, thus making Ecommerce a key part of people’s lives, which has led us to accelerate our agency’s response when it comes to advising our clients with solid and effective strategies, based on the understanding of user behavior”.

Diego adds “we have a great team to support our clients, who already have a lot of interest and need to tap into Ecommerce. We are really thrilled to work with a lot of vision and passion, while reaching the level we need in a short period of time.”

“Today the focus on performance marketing is critical in the implementation of a holistic brand strategy as never seen before. At Reprise, we understand that there must be a seamless flow in the consumer experience throughout the consumer journey towards a purchase. I am confident that Diego is undoubtedly the right person to lead the Ecommerce unit and, in doing so, exponentially drive brands’ digital strategies,” said Anne Marie Dono, Regional Managing Director for Reprise Latin America

ABOUT REPRISE:

Reprise is one of the world’s largest performance marketing networks, with over 3,000 experts across 68 offices in 48 markets. We offer a complete suite customer-centric performance marketing services including, but not limited to, Strategy, SEO, Paid Search, Social, eCommerce and Creative. Part of the Mediabrands division of the Interpublic Group (NYSE: IPG), Reprise is headquartered in New York. To learn more about how we can empower your business, visit www.reprisedigital.com now.

ABOUT REPRISE COMMERCE:

Reprise Commerce is the dedicated Commerce business unit of Reprise.  It provides specialist commerce consultancy to brands as well as activating performance media campaigns, creating commerce content, and reducing friction to the buying process on Direct Consumer, eRetailers and Marketplaces. With more than 250 experts in markets around the world, our team is connected to our clients and customers. To learn more about how Reprise Commerce can benefit your business, please visit https://reprisecommerce.com/