What you need to know about AI-driven changes to SEO and Paid Search
AI chatbots from Google and Microsoft are generating lots of excitement, and soon will create significant transformations in search advertising strategies. How disruptive could these potential changes be? And is Google leading the pack, or falling behind?
In this article, we aim to answer these questions and more by distinguishing the signal from the noise:
- How do recent AI advances affect Paid and Organic Search?
- How are publishers impacted by a chat-based search paradigm shift?
- What is the Mediabrands strategy for AI?
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