Who’s got next? Google, Microsoft, ChatGPT off to the races in AI x Search battle
Undoubtedly, there is a competitive race afoot in the deployment of conversational artificial intelligence (AI) in search. With Google introducing its Bard offering and Microsoft pairing up its Bing search engine with ChatGPT, the legacy tech platforms are eager to take the next steps in their AI journey.
What does this mean for brands who advertise on search and how user behavior could evolve?
Reprise’s Global Head of Analytics, Chris Schimkat, spoke with the press to help make sense of it all. Click the links below to read* our latest insights on the AI x Search landscape:
- ADWEEK: Marketers Brace for an AI Arms Race in Search
- Business Insider: Caught between Microsoft’s and Google’s search war, the ad industry grapples with an ‘exciting and terrifying’ new reality
- Campaign US Tech Fix: Battle of the AI bots
In addition, Matt Ramella, President of Reprise Canada, drilled down into what this could mean from a regulatory perspective in his market.
Reprise has nearly 150 experts in AI and analytics around the world in the US, Canada, Europe, APAC, and LATAM. This expertise combined with our core capabilities in search, delivered by hundreds of craft specialists who strategize, plan, implement, and optimize for some of the world’s largest, most complex brands, gives our agency a unique viewpoint.
Our teams are focused on helping brands add value to users in search and providing genuine expertise. The Reprise Flow model always takes an end-to-end view of the customer journey, with the intent to drive business outcomes and accelerate growth for clients. Through proprietary tools that are learning from present conditions to anticipate future marketplace dynamics and consumer demand, as well as deep knowledge of and strong relationships with platform partners, we continue to prepare brands to meet their goals today and tomorrow.
The industry is undergoing “a paradigmatic shift in search, as well as a core transformation for how we source information,” according to Schimkat. This will be a rapid evolution with the winners identifying how best to integrate conversational AI and chatbots into existing workflows and specialist domains.
To get in touch with our team, please contact us at [email protected]risedigital.com. Browse our Insights page and find us @reprisedigital on social media to read more from Reprise on all things digital and performance marketing.
*Trouble accessing the above links? Click and download the full text here.